result #11

Increasing brand awareness with Linda’s summer week.

During a brainstorming session we had with Montèl about boosting the furniture company’s brand awareness, the subject of Linda’s Summer Week came up. The popular TV programme has a broad reach and a sofa plays a prominent role in it. It’s a connection that makes perfect sense! Montèl soon became a proud partner of Linda’s Summer Week and the ‘Module’ sofa was given the honour of providing Linda’s guests with a comfortable place to sit for a week. Montèl placed a billboard advertisement before and after each episode. In addition, online and offline resources were used (mainly in the shop and on social media) and there was an SMS campaign in which the lucky winner could win an interior cheque worth 750 euros.

Client

Case

Montèl

Branding


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