More brand presence for Chiquita.
In order to increase customer loyalty (especially fresh produce specialists), Chiquita started the online portal Chiquitaverkoop.nl – a website that we were asked to develop in order to boost the company’s brand presence.
At Chiquitaverkoop.nl, fresh produce specialists can find everything they need to stimulate their own sales. For instance, you can order displays and decorations, and price tags can be printed directly.
In order to gain access to the online portal, fresh produce specialists had to enter their email address. To provide information about this, we developed a special mailing campaign in the style of the website. The collapsible self-mailer told the story in a concise way and again contributed to boosting the brand presence.
Is it clear to everyone in the company how brand and products should be presented, but is the execution sometimes disappointing?
We can help.