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Benelux consumer campaign with ICI PARIS XL.

For the second year running, AEG invited us to run the ICI PARIS XL consumer campaign for the Benelux. Purchase a washing machine, dryer, washer/dryer or vacuum cleaner and receive an ICI PARIS XL gift voucher worth up to € 150. It was a clear message that we communicated widely using everything from banners and billboards to an extensive dealer mailing campaign with POS material.

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